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Industry issues
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Digital policyWFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Food marketingMarketing to childrenMarketing lawFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Food marketingMarketing to childrenHFSS marketing restrictions: 12 markets to watch in 2023
Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & InclusionWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Digital policyBrand reputationMarketing capabilitiesFive predictions for 2023
Read more about "Five predictions for 2023"From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Digital policyMarketing lawWFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Digital policyMarketing lawTPA Taskforce overview (December 2022)
Read more about "TPA Taskforce overview (December 2022)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Digital policy
DGX meeting overview (December 2022)
Read more about "DGX meeting overview (December 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Marketing to childrenRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
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Marketing to childrenRAC Programme Meeting Overview (November 2022)
Read more about "RAC Programme Meeting Overview (November 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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